What Are Your Social Media Goals in 2012

by Social Media Goddess

January is here whether you are ready or not. Social Media websites like Facebook, Twitter, LinkedIn, etc. are boating of millions of users. Those users are or can be your customers. Knowing how to reach them is important.

One of the first steps in scaling the mountain of social media is to have goals. Pick one platform to start with. Decide if you have the time and skills to create a customized campaign. Think about the effort that needs to be made in order to keep up with changes that are not always announced. How do you adapt to the new Facebook Timeline or revamped Twitter pages.

If you are able to create and manage the campaign yourself, great. Pick two goals. They can be increase my fans by 10% each month or have a higher engagement rate or run my first contest. Set up a calendar and plot when and what you will accomplish on which days. I find once it is in my calendar, I “have” to complete the task. Remember plans can and do change along the way.

Don’t be discouraged, not every goal is achievable.

Plan ahead.

Use short and sweet posts.

Don’t overpost, no one wants to know everything you do.

Give other people credit.

Give more information, than commercials.

Happy New Year!


*If you need help with any type of campaign please feel free to contact me.