Location Based Marketing
by Social Media Goddess
Are you the mayor? Did you check in for a discount? Is there a daily deal for that?
Location based marketing is more prevalent in larger cities but is starting to take force in techy suburbs. Which one is best for your business? That depends on the apps most being used in your area. Do research to find what may work for you. Then, if at first you don’t succeed, try a different approach.
Whichever location based service you use make an attractive offer. If it something your customers or clients won’t use, it is a waste of time and money. Some good ideas are: coffee shops could offer the Foursquare Mayor free cup of coffee on Tuesday’s, a clothing store could use Facebook’s checking in to give an extra discount for those who check in, you get the idea. Pick something that is relevant to your customers but isn’t a huge revenue loss.
Have signage around your retail location to encourage people to engage with your location based marketing. It can placed around the store or at the register. Using a marquee or signage at the front door, you can announce what the mayor receives. Then, you can engage with the customer when they ask how they can get the offer.
The ultimate experience is not about losing money or giving stuff away. It is about customer engagement and fulfillment. These satisfied customers will tell others about their special treatment. I call this Priceless Advertising.
Here are some links:
If you have any questions or want to start a marketing program that includes these options, please give a call.