Southern Social Media's Blog

Helping Your Business Online

Month: July, 2012

Pinterest Users Are Selfish?!

It’s all about me…

I was reviewing the website named Repinly. There are some interesting statistics on Pinterest users. It seems most users are using the social sharing platform to pin things that interest them. On any given day Pinterest users spend over 82% of their time pinning images to their boards. Only 13.3% of users like other people’s pins. And, sadly, commenting only accounts for less than 1% (.5%). So what does that mean to you, the business owner trying to capitalize on this new social media platform?

Picture Content

Have pictures that portray your company clearly and concisely. Using images to capture the content you wish to share. Not just random pictures, but maybe take the time to add your logo to the bottom corner (not so big it disrupts the image message). And what about image names and titles.

Names and Titles

When your user goes to pin an image on their board and the title auto-populates, what will they see? Misspelled words, random numbers that were given by your camera, or nothing? This may be something you have no control over and you need to chat with your web designer. Test your website’s images and see what information comes up on your board. Is it what identifies you and your brand? Although pinners can easily remove what you write, at least you got your brand name or message in from of them.

Close it up

Pinterest may or may not be your best marketing tool. Go through all your data, images, and goals before starting out. Plan your campaign. Follow through. And, analyze everything!

Visit: http://www.repinly.com/stats.aspx for more statistics.

Website SEO from our BAM Group

Website SEO – Basic Search Engine Optimization

Is your site ready to be found on Google? Chances are you had your website designed and didn’t ask if SEO was included in the cost. More times than not, it isn’t. What can you do now? A lot.

A. Go to your website and right click in an empty space. Scroll down to view source. A new page will open with coding. Meta tag description, title, keyword, and more should appear near the top. This helps Google identify the content on your website. If it is not there, it may be difficult for search engines to accurately place your page.

B. Claims your Google Places Page. This is very important to do and use correct keywords for your industry. Fill in all options accurately and with correct spelling.

C. Create your Google + account. If Google offers it and you do not utilize it, it will hurt your search results. This is similar to creating a Facebook Business Page.

D. Get help. If you cannot do any of these things or if some of it seems confusing, get help from someone who knows how to do it.

My company does all of these things and more. It is important to find the right person to help you, whether it is me or not. I am always available to answer questions.

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