Colors and Purchases From Impulse Buyers
by Social Media Goddess
Impulse buyers are drawn to red-orange, black, and royal blue. These colors make people want to buy your products or services quickly. Are you using colors to attract buyers? There are a lot of different things that can change a purchase cycle. Besides color there is the biggie, visual appearance. Make sure you produce an attractive product and sell it in a visually appealing manner.
Other things about orange. Orange creates an aggressive call to action (when worded properly): subscribe, buy, or sell! The orange color is good for Fast Food, Clearance Centers, and Outlets. It is an impulse buying color!
Did you know that 52% of people are more likely to enter a storefront if there is a sale sign in the window?
Amazon.com found that if the site was slow, so were sales. For every 100ms it takes to upload sales decrease by 1%. Ouch!
Use color to attract the right customers and then make sure you make their buying experience enjoyable. That’s when word of mouth marketing takes over!