Colors and Purchases From Impulse Buyers

by Social Media Goddess

Impulse buyers are drawn to red-orange, black, and royal blue. These colors make people want to buy your products or services quickly. Are you using colors to attract buyers? There are a lot of different things that can change a purchase cycle. Besides color there is the biggie, visual appearance. Make sure you produce an attractive product and sell it in a visually appealing manner.

Other things about orange. Orange creates an aggressive call to action (when worded properly): subscribe, buy, or sell! The orange color is good for Fast Food, Clearance Centers, and Outlets. It is an impulse buying color!

Did you know that 52% of people are more likely to enter a storefront if there is a sale sign in the window? found that if the site was slow, so were sales. For every 100ms it takes to upload sales decrease by 1%. Ouch!


Use color to attract the right customers and then make sure you make their buying experience enjoyable. That’s when word of mouth marketing takes over!

orange sale sign

Attract impulse buyers with red-orange